Market Research

Every company needs market research to conquer new markets, diversify its product line and optimize its advertising policy. Cibola’s experts will be happy to assist you in the following areas:


1. Market segmentation - identification of potential users and underlying market opportunities;


2. Market trends - investigation of existing and potential sales market volumes, estimation of  annual sales growth; analysis of the factors that influence sales volume, the frequency and seasonality in consumption;


3. Market share and competition - a comparative analysis of competition and distribution of market share;


4. Pricing policy - development of a strategy of price positioning and market share acquisition, strengthening of market positions and enhancing income opportunities; optimization of invested capital;


5. Distribution - analysis and evaluation of different distribution channels, cost estimates, contact and negotiations with suppliers;


6. Conducting quantitative and qualitative research, preparation of management reports;